ECONOMIC IMPACT ON THE TERRITORY
The budget for the thirteenth edition of Kino Guarimba was €13,784. Of this, we invested €6,200 in renting apartments for the participants, €1,266.50 in catering — covering organised lunches, dinners, and breakfasts for the group — and €5,702.43 in fees for project collaborators. An additional €500 went to publicity and printing, and €115 to event materials.
This year we hosted 50 filmmakers across 16 apartments provided by local property owners in Amantea, for a total of 12 nights. Collaborators came from Estonia, Spain, Venezuela, and France, alongside Calabrian professionals from Amantea and Rossano. The project also welcomed three interns from the University of Calabria (UNICAL), the Université de Lille, and the Instituto Manolo Banik.
We also analysed the residency’s indirect economic impact, which is equally significant. The participants’ presence had an even greater effect given that June is a quiet month for tourism compared to August — a transitional period leading into the peak summer season, which the Kino helps to animate in a meaningful way. At the Lido Azzurro bar and restaurant, there was always a group of participants discussing their films, working, having a meal, or simply enjoying the view. Pizzeria Canossa was once again a firm favourite, while Cantina Amarcord — host of the Welcome Lunch for all 60 participants — remained a social hub for drinks and conversation.
Using data collected through the survey, we were able to estimate the average spending of participants in Amantea over the twelve days of the Kino. This includes food, drinks, souvenirs, and purchases made for their films, such as props. The data reveals an average spend of €600 per participant, for an estimated total of €30,000 generated for local businesses in Amantea.
Added to this is the direct impact of the organisational budget: given that almost all spending on accommodation, catering, local collaborators, and materials was kept on the territory, the total direct and indirect economic impact of the thirteenth edition exceeds €43,000.
These figures represent just one of the ways in which the Kino has a positive impact on Amantea and its businesses. The residency also has lasting effects on the image of the town and the region, attracting sustainable international tourism without compromising the authenticity of the Calabrian experience. 78% of participants publicly shared their experience on social media or blogs, generating organic visibility for Amantea and Calabria around the world.