THE ECONIMIC IMPACT ON THE TERRITORY
The budget for the ninth edition of the Kino Guarimba was €60,000, invested in the area with the purchase of locally produced gadgets, the organization of dinner and lunch for participants, the rental of apartments for 60 people and 12 nights, compensation for the Calabrian project collaborators from Reggio Calabria, Amantea and Vibo Valentia and, all meals for the team, materials used for the execution of the events, and general office expenses.
In addition to the direct induced impact, we estimated the indirect impact of the residency on the economic fabric of Amantea through a survey we sent to participants at the end of the residency. This impact is even more visible in the context of Amantea during the month of June, still far from the massive presence of tourists as in the months of August, but with beach facilities and tourism-related activities already in operation. During the days of the residency, we saw participants filling spaces such as Lido Azzurro, to work during the day and have lunch, or pubs such as Cantina Amarcord, to get together after they finished filming and drink together. The Latin American restaurant Caracas Bistrot, which had organized a dinner event with Venezuelan chef Sumito Estevez, filled 20 seats during the evening with only Kino participants.
The survey allowed us to estimate the average spending of each guest participant during the twelve-day stay, referring to the purchase of food, drinks, and other expenses such as souvenirs and props within Amantea businesses. The result was an average expenditure of €400 per participant over the twelve-day period, bringing a total impact of €20,000.
The project is capable of generating important multiplier effects for the area, that is, revenue generated beyond the event itself. These effects have proven to be able to strengthen the image of the area, attract sustainable tourism and new investment, becoming as an example of experiential storytelling of an authentic Calabria, different from the consumerist approach of traditional beach tourism, and capable of telling and rediscovering the traditions, history and culture of an area with so much to offer.